Overall, I believe that the video all in all is good, judging on the edits, the way it is filmed and the mise-en-scene the only thing i would say about this music video is that the narrative is not very good in terms of trying to put across a story to the audience, in fact it is quite random and distorted. However the variety of different effects used and the heavy focus on voyeurism makes this music video more realistic and we can compare to real life ones due to this. Costume was clearly thought about, using a variety of different props has made this video look effective, things such as contact lenses and fake eyelashes give this music video that little bit extra. The setting despite being in one room is in my opinion, brilliant, as they have clearly thought outside the box by dressing the location up to try and make it suit the music video, and make it look as snazzy as possible. Lastly, I raise the question do I believe the actress in the music video is actually the singer? My answer is yes, i would say so, shes really gone for it adapting the provocative, psychotic, sexual look which is what the song is about.
Wednesday, 7 December 2011
Tuesday, 6 December 2011
Timeline of music history
807 - Beethoven completes his Symphony No. 5, which many consider to be the most popular classical work ever written.
1860 - The slave trade introduces West African rhythms, work songs, chants and spirituals to America, which strongly influence blues and jazz.
1998 - Death of Frank Sinatra. The song ‘I Don’t Want To Miss a Thing’ by Aerosmith becomes the first song by a rock band to debut.
1999 – Mariah Carey becomes the first and only aritst to have at least one number one song in each year of a decade.
2005 – Mariah Carey releases her 10 million selling ‘The Emanicipation of Mini‘, the best-selling album of the year worldwide, alongside the album's second single 'We Belong Together', the year's most successful single.
2009 – Death of Michael Jackson. Mariah Carey becomes the only person since the award was established to have two, and consecutive, Songs of the Decade – ‘One Sweet Day’ for the 90's and ‘We Belong Together’.
2010 - Lady Gaga's music video reaches on billion views.
2011 - Death of Amy Winehouse.
1860 - The slave trade introduces West African rhythms, work songs, chants and spirituals to America, which strongly influence blues and jazz.
1896 - Ragtime, a combination of West Indian rhythm and European musical form, is born.
1936 - Electric guitars debut.
1958 - Billboard debuts its Hot 100 chart. Ricky Nelson's "Poor Little Fool" boasts the first No. 1 record. Elvis Presley is inducted into the U.S. Army
1963 - A wave of Beatlemania hits the U.K. The Beatles, a British band composed of John Lennon, George Harrison, Ringo Starr and Paul McCartney, take Britain by storm. The Rolling Stones emerge as the anti-Beatles, with an aggressive, blues-derived style.
1967 - The Beatles release their break-through concept album, Sergeant Pepper's Lonely Hearts Club Band. Psychedelic bands such as The Grateful Dead and Jefferson Airplane enjoy great success during this period with songs celebrating the counterculture of the '60s.
1970 - The Beatles break up. By the end of the year, each member had released a solo album.
1977 - Saturday Night Fever sparks the disco inferno. Elvis Presley dies at Graceland, his Memphis, Tenn. home. He was 42.
1981 - MTV goes on the air running around the clock music videos, debuting with 'Video Killed the Radio Star'.
1982 - Michael Jackson releases Thriller, which sells more than 25 million copies, becoming the biggest-selling album in history.
1984 - Led by Bob Geldof, the band Band Aid releases 'Do They Know It's Christmas', with proceeds of the single going to feed the starving in Africa.
1988 - CDs outsell vinyl records for the first time.
1991 - Seattle band Nirvana releases the song 'Smells Like Teen Spirit' on the LP Nevermind and enjoys national success. With Nirvana's hit comes the grunge movement, which is characterized by distorted guitars, dispirited vocals and lots of flannel.
1992 - Compact discs surpass cassette tapes as the preferred medium for recorded music.
1998 - Death of Frank Sinatra. The song ‘I Don’t Want To Miss a Thing’ by Aerosmith becomes the first song by a rock band to debut.
1999 – Mariah Carey becomes the first and only aritst to have at least one number one song in each year of a decade.
2005 – Mariah Carey releases her 10 million selling ‘The Emanicipation of Mini‘, the best-selling album of the year worldwide, alongside the album's second single 'We Belong Together', the year's most successful single.
2009 – Death of Michael Jackson. Mariah Carey becomes the only person since the award was established to have two, and consecutive, Songs of the Decade – ‘One Sweet Day’ for the 90's and ‘We Belong Together’.
2010 - Lady Gaga's music video reaches on billion views.
2011 - Death of Amy Winehouse.
Sunday, 13 November 2011
Media Planning day two
Today we decided upon the narrative of our song. We came to a conclusion that we want to include both performance and narrative because it would suit the song, as well as this we also decided the stereotype of people that we want in our music video which is indie type as our song is based around the indie genre. As well as this I emailed bombay bicycle club to see whether we can use there song and am waiting upon a reply. Niki and I also listened to the song lyrics a numerous number of times and analysed the lyrics. We did this in our own space and with headphones so that we had fresh ideas coming through and we then compared each others idea, combining the two and bringing out the best in both.
Tuesday, 8 November 2011
Media planning day one:
Today we were set the task of deciding upon our song for our music video we came up with many ideas such as the bands:
The weeknd- trust issues
The Cab- angel with a shotgun
Bombay bicycle club- Always like this
Nneka- Heartbeat dubstep remix
After thoroughly considering all of the pros and cons to doing each song we came to a conclusion that the song which we should do is Bombay Bicycle club- Always like this and this is because we liked the beat of the song, the tempo and rhythm as well as this we liked the fact that the song wasn't really known therefore in doing a music video to accompanying this song means that no one would have any expectations to how it should look and as well as this we have nothing to compare it to, as obviously we don't have advanced editing programmes that famous artists do, therefore our video won't be able to be as professional looking as some on MTV for example. Even though final cut express is a brilliant programme it still doesn't live up to the standards of the professionals.
The weeknd- trust issues
The Cab- angel with a shotgun
Bombay bicycle club- Always like this
Nneka- Heartbeat dubstep remix
After thoroughly considering all of the pros and cons to doing each song we came to a conclusion that the song which we should do is Bombay Bicycle club- Always like this and this is because we liked the beat of the song, the tempo and rhythm as well as this we liked the fact that the song wasn't really known therefore in doing a music video to accompanying this song means that no one would have any expectations to how it should look and as well as this we have nothing to compare it to, as obviously we don't have advanced editing programmes that famous artists do, therefore our video won't be able to be as professional looking as some on MTV for example. Even though final cut express is a brilliant programme it still doesn't live up to the standards of the professionals.
Music video questions
1) Do music videos allow for meaning to be fixed?
Personally I have mixed feelings regarding this question on one hand I do believe that music videos do allow meaning to be fixed, the reason for this is the fact that music videos are a crucial element in portraying the songs narrative. Without them we may interpret a different idea of what the song is actually trying to illustrate. However, on the other hand it could be argued that everybody is different and therefore meaning can vary from one person to another. Especially if the song has a narrative which is unclear and doesn't follow the lyrics of the song.
2) How far is a brand responsible for their 'brand'/their artistic identity?
Artists in my opinion are very much shaped in to a completely different, transformed person post gaining the fame factor. I believe that when the artist/artists first enter their career they are like every other middle class person roaming this earth, however once entering 'the hall of fame' it is clear to see that things change for many artists. A clear example of this is Jessie J before entering her career she looked like a natural looking, pretty girl and once famous her looks had completely changed. Yet, this is because artists can afford to do so, everyone wants to look the best, and have the most eye catching look therefore they do some bizarre things and have bizarre looks because they can. Below are a few examples:
This picture clearly illustrates the start Jessie J's career where in which like I mentioned above she looks like a normal teenager trying to pursuit her career. A few years on Jessie J looks transformed from head to toe. Her look is much more eye catching and this could be due to her brand identity. She wants to exposed as a fun person and personally I believe she looks much more fun in the second picture and as well as this she will get many more fans now than what she would have when she first started due to her striking look.

Lady Gaga, to me is who I believe to have had the biggest transformation. Her out of this world outfits and completely different look makes her distinctive from all other artists.
Critical reception of Gaga's music, fashion sense and persona are mixed. Her status as a role model, trailblazer and fashion icon is by turns affirmed and denied. Gaga's albums have received mostly positive reviews,with critics pointing out her unique place in pop music, the need for new movements in popular culture, the attention Gaga brings to important social issues, and the inherently subjective nature of her art. Her role as a self-esteem booster for her fans is also lauded, as is her role in breathing life into the fashion industry.
However, there are some artists that despite turning famous, having the money to change and have a dramatic, quirky look they still remain the same, this is mainly the male artists and this could be down to the fact that men don't need to look so different and have an individual look due to the fact that they don't wear makeup and hence remain normal looking as they don't have the opportunity to work with with their appearance as much as females:
3) What effect does knowing visual images are 'polysemic' have?
The word polysemic is defined as something that can express two or more meanings. The fact that we know visual images are polysemic means that people can make their own interpretations of these images or can in fact confuse the audience, so it makes them think hard about the true meaning of the images. The effect polysemic images have may be that audiences watch the video more than once as they get a different meaning each time. The video may also be spoken between people as different audiences are getting their own interpretations of the video, which helps to sell the artist and the image they are portraying.
4) What role does Album Art have in contributing to the star's identity?
5) How far does Album Art provide a frame of reference for interpretation?
Personally I have mixed feelings regarding this question on one hand I do believe that music videos do allow meaning to be fixed, the reason for this is the fact that music videos are a crucial element in portraying the songs narrative. Without them we may interpret a different idea of what the song is actually trying to illustrate. However, on the other hand it could be argued that everybody is different and therefore meaning can vary from one person to another. Especially if the song has a narrative which is unclear and doesn't follow the lyrics of the song.
2) How far is a brand responsible for their 'brand'/their artistic identity?
Artists in my opinion are very much shaped in to a completely different, transformed person post gaining the fame factor. I believe that when the artist/artists first enter their career they are like every other middle class person roaming this earth, however once entering 'the hall of fame' it is clear to see that things change for many artists. A clear example of this is Jessie J before entering her career she looked like a natural looking, pretty girl and once famous her looks had completely changed. Yet, this is because artists can afford to do so, everyone wants to look the best, and have the most eye catching look therefore they do some bizarre things and have bizarre looks because they can. Below are a few examples:
This picture clearly illustrates the start Jessie J's career where in which like I mentioned above she looks like a normal teenager trying to pursuit her career. A few years on Jessie J looks transformed from head to toe. Her look is much more eye catching and this could be due to her brand identity. She wants to exposed as a fun person and personally I believe she looks much more fun in the second picture and as well as this she will get many more fans now than what she would have when she first started due to her striking look.

Lady Gaga, to me is who I believe to have had the biggest transformation. Her out of this world outfits and completely different look makes her distinctive from all other artists.
Critical reception of Gaga's music, fashion sense and persona are mixed. Her status as a role model, trailblazer and fashion icon is by turns affirmed and denied. Gaga's albums have received mostly positive reviews,with critics pointing out her unique place in pop music, the need for new movements in popular culture, the attention Gaga brings to important social issues, and the inherently subjective nature of her art. Her role as a self-esteem booster for her fans is also lauded, as is her role in breathing life into the fashion industry.However, there are some artists that despite turning famous, having the money to change and have a dramatic, quirky look they still remain the same, this is mainly the male artists and this could be down to the fact that men don't need to look so different and have an individual look due to the fact that they don't wear makeup and hence remain normal looking as they don't have the opportunity to work with with their appearance as much as females:
3) What effect does knowing visual images are 'polysemic' have?
The word polysemic is defined as something that can express two or more meanings. The fact that we know visual images are polysemic means that people can make their own interpretations of these images or can in fact confuse the audience, so it makes them think hard about the true meaning of the images. The effect polysemic images have may be that audiences watch the video more than once as they get a different meaning each time. The video may also be spoken between people as different audiences are getting their own interpretations of the video, which helps to sell the artist and the image they are portraying.
4) What role does Album Art have in contributing to the star's identity?
5) How far does Album Art provide a frame of reference for interpretation?
Bombay Bicycle club
BOMBAY BICYCLE CLUB
Bombay Bicycle Club are a British indie rock and folk band from Crouch End, London. The band comprises: Jack Steadman (lead vocals, guitar), Jamie MacColl (guitar), Ed Nash (bass) and Suren de Saram (drums).The band were asked to play the opening performance of 2006's V Festival after winning Channel 4's "Road to V" competition. Following the release of two EPs and their debut single "Evening/Morning", the band recorded their debut album, I Had the Blues But I Shook Them Loose. The album was released on 6 July 2009.
Beginnings
Steadman, MacColl, Roberts and de Saram were 15 when they started playing under the name The Canals and switched between various aliases until they picked Bombay Bicycle Club, named after a chain of Indian restaurants in London. The line-up changed regularly until summer 2006, when Nash joined the band. They played gigs at school and at small London venues such as The Old Blue Last, Lark in the Park and Jacksons Lane.
The band were entered into Virgin Mobile's "Road to V" competition on Channel 4 in 2006. They were announced as one of two winners of the competition on 16 August 2006, beating competition from fellow London band - and favourites to win the competition - The Holloways in the final round of fourteen bands. Previous participants include The Young Knives, who were winners of the inaugural competition one year before. They were given the opening slot of the 2006 V Festival, playing on the Channel 4 Stage in Chelmsford on 19 August, before opening the Staffordshire site the following day.
Progression
On 16 May 2007, NME published an article naming Bombay Bicycle Club "...the hottest band to come from North London for quite some time".Bombay Bicycle Club released their debut EP, The Boy I Used to Be, on 12 February 2007. The band released it on their own independent record label, Mmm... Records. The EP was produced by Jim Abbiss at his own personal request, and was recorded and mixed by Ewan Davies at Lincolnshire's Chapel Studios. To support the release of the EP they played a headline show at the Dingwalls in Camden as well as supporting fellow "Road to V" winners The Young Knives across some of their UK Tour.The band also played the Carling Stage at Reading and Leeds Festivals in 2007.The bands second EP, How We Are, was released on 22 October 2007, again through Mmm... Records.The EP was produced by Jim Abbiss and was recorded and mixed by Richard Wilkinson at Konk Studios. The band headlined their first UK tour in support of this release and the EP debuted at #2 on the UK Indie Singles Chart 5 November 2007.
At the beginning of 2008, Bombay Bicycle Club appeared at the third annual Artrocker Festival, the Camden Crawl, and The Great Escape Festival in Brighton. The band also played the Shockwaves NME Awards Show at London's KOKO where they were main support for The Hold Steady.
Monday, 31 October 2011
History of music channel- VIVA
Viva (stylised as VIVA) is a music video and entertainment channel in the United Kingdom and Ireland. The channel was officially launched on 26 October 2009 by Alexandra Burke, with an exclusive live performance of her single "Bad Boys". The channel replaced TMF.The channel is owned by MTV Networks Europe and was originally a German channel. It is also the first channel from MTV that is onFreeview. It launched on 26 October 2009 as a "shop window" service for its pay-TV channels such as MTV and Comedy Central.
The first music video to be shown on Viva was Alphabeat's "The Spell" in The Official UK Chart Show Top 20. It originally broadcast for 24 hours a day until Nick Jr. was removed from the schedule for unknown reasons (possibly related to Nickelodeon's worldwide rebrand). Therefore its hours were reduced to 09:00 - 06:00. It was further reduced to 09:00 - 03:00 on 1 August 2011. The unused hours are now used for teleshopping.
The first music video to be shown on Viva was Alphabeat's "The Spell" in The Official UK Chart Show Top 20. It originally broadcast for 24 hours a day until Nick Jr. was removed from the schedule for unknown reasons (possibly related to Nickelodeon's worldwide rebrand). Therefore its hours were reduced to 09:00 - 06:00. It was further reduced to 09:00 - 03:00 on 1 August 2011. The unused hours are now used for teleshopping.
On 19 September 2011 the channel started broadcasting in the 16:9 picture format but the DOG is still set to the 4:3 picture format and looks stretched; also, 4:3 programmes are appearing incorrectly with the top and bottom of the image cropped.
As well as music videos, Viva also shows programmes from other Viacom channels including MTV, and Comedy Central.
- Pretty Little Liars
- Brooke Knows Best
- The City
- The Hills
- Jersey Shore
- Hogan Knows Best
- Fly Girls
- Blonde Charity Mafia
- True Beauty
- New York Goes to Hollywood
- Run's House
- Daddy's Girls
- Suck My Pop
- My Super Sweet 16
- America's Best Dance Crew
- South Park
- Punk'd
- Jackass
- Scarred
- Two And A Half Men
- 16 and Pregnant
- The Osbournes
- A Shot at Love with Tila Tequila
- Scream Queens
- Bromance
- MTV Cribs
- Dirty Sanchez
- Hulk Hogan's Celebrity Championship Wrestling
- Pants Off Dance Off
- Community
- Teen Cribs
- The Official UK Chart Show
- Slips
- The Fresh Prince of Bel Air
Thursday, 27 October 2011
Computer generated imagery in music videos
Computer-generated imagery (CGI) is the application of the field of computer graphics or, more specifically, 3D computer graphics tospecial effects in art, video games, films, television programmes, commercial simulators and simulation generally, and printed media. The visual scenes may be either dynamic or static.
The term computer animation refers to dynamic CGI rendered as a movie. The term virtual world refers to agent-based, interactive environments.
3D computer graphics software is used to make computer-generated imagery for movies, etc. Recent availability of CGI software and increased computer speeds have allowed individual artists and small companies to produce professional-grade films, games, and fine art from their home computers. This has brought about an Internet subculture with its own set of global celebrities, clichés, and technical vocabulary.
The Band Gorrilaz created in 1998 by Daman Albarn and Jamie Hewlett. This project consists of Gorillaz music itself and an extensive fictional universe depicting a "virtual band" of cartoon characters. This band has four animated members: 2D (lead vocalist, keyboard, and melodica), Murdoc Niccals (bass guitar and drum machine), Noodle (guitar, keyboard, and occasional vocals) and Russel Hobbs (drums and percussion). Their fictional universe is explored through the band's website and music videos, as well as a number of other media, such as short cartoons. The music is a collaboration between various musicians, Damon being the only permanent musical contributor. Their style is a composition of multiple musical genres, with a large number of influences including:alternative rock, dub, hip hop, electronic, and pop music.
Music videos and Intertextuality
The video Innocence by Nero uses intertexuality by using the chinese cartoons.
Intertextuality is the way in which one media text is referenced in others. An example of this is Lady gaga's paparazzi.
The video of Robbie williams 'you know me' This video features the artist being taken to an‘Aliceinwonderland’ style setting with RobbieWilliam's dressed up as the rabbit from the film. This creates intertextuality between the film and his musicvideo. Also at the end of the video there is a shot of the artist in the Metro-Goldwyn Mayer trademark lion replaced with the rabbit character
Friday, 21 October 2011
Case study of a music producer
Martin Karl Sandberg, known professionally as Max Martin, (born 26 February 1971) is a Swedish music producer and songwriter. Raised in Stenhamra, a suburb of Stockholm, Sweden, he broke through as a producer and songwriter in the mid to late 1990s after crafting a string of hits for pop artists like the Backstreet Boys, Britney Spears, *NSYNC and Robyn. Some of his earlier hits include "I Want It That Way", "...Baby One More Time", "Larger Than Life", "Show Me the Meaning of Being Lonely", "Oops!...I Did It Again", "Everybody (Backstreet's Back)", "That's the Way It Is", and "It's My Life".
His trademark during the second half of the 1990s and the early 2000s was a danceable, keyboard-laden pop sound that blended music styles such as funk, heavy metal and europop. However, with Kelly Clarkson's 2004 and 2005 hits "Since U Been Gone" and "Behind These Hazel Eyes", Martin stepped back into the spotlight after reinventing himself with a heavier, rock-tinged sound.
Since 2008, he has written and co-written more than 11 number-one hits, including "So What" and "Raise Your Glass" by Pink, "Hot n Cold", "I Kissed a Girl", "E.T.", "Teenage Dream", "California Gurls", and "Last Friday Night (T.G.I.F.)", by Katy Perry, "My Life Would Suck Without You" by Kelly Clarkson, and "If U Seek Amy", "3" by Britney Spears. Since 2010, he has co-written 10 top-10 singles, including "Dynamite" by Taio Cruz, "DJ Got Us Fallin' in Love" by Usher, "Whataya Want From Me" by Adam Lambert, "Raise Your Glass" and "F**kin' Perfect" by Pink, "What The Hell" by Avril Lavigne and "Hold It Against Me", '"Till the World Ends" and "I Wanna Go" by Britney Spears.
Below is an example of a music video he has produced
Case study of a recording label
Def Jams recordings is an American record label which revolves mainly around hip hop and urban music. Def Jams is owned by Universal music group, in the UK Def Jams is owned by the Mercury music group and also operates in Japan, operating through Universal Sigma Music. Some examples of artists owned under Def Jams Recordings are Kanye West, Rihanna, Young Jeezy, Rick Ross and Ne-Yo. The company was founded in 1984 and was founded by Rick Rubin, LL Cool J, Russell Simons.
Wednesday, 19 October 2011
Goodwin/Mulveys theory applied to music video
The idea of Voyeurism arouses from Freud Sigmund the famous psychologist who stated that by looking we gain sexual pleasure within the world of cinema.
Both voyeurism and the notion of looking within all music videos nowadays and it is how artists sell their music using the idea of 'sex appeal'. This idea is mainly aimed at males where in which females within the music video act extremely seductively using their body language and facial expressions. The clothes worn by women is also of a sexual nature things such as bikinis and mini skirts and shorts are extremely common and this is done to keep the audience glued to the screen. Camera angles such as low angle shots and extreme close ups are used in order to emphasise the actresses best features which in music videos will commonly be face, breasts, midriff, bottom and legs. This is evident in the music video 'satisfaction' by Benny Benassi. The constant close ups on the the body and face as well as the use of both direct and indirect address are used to create a feeling of voyeurism. Within this music video there are a lot of jump cuts on different body parts. Not only does this go with the beat of the music but it is also used in sexual ways, demonstrating legs, bum, breasts and face. As well as this in male performance videos voyeurism is widely used, this is done to give status to the male performers demonstrating that they don't need to make much of an effort in order to get Girls but in fact they come to them. We can clearly see this within the music video 'hot in here' by Nelly despite his effortless traits he still manages to lure all the Girls in. This shows us the artists lifestyle of luxury, with everything they want which is exactly what teenagers aspire to be like, the girls within this video are used to flatter Nelly's ego this is done using closeups presenting girls facial expressions which are always content, and happy exposing to the audience that the artist is 'everything they want' flattering the artists ego.
Feminist film theorist, Laura Mulvey wrote the essay visual pleasure and Narrative Cinema' Mulvey identifies three "looks" or perspectives that occur in film which serve to sexually objectify women. The first is the perspective of the male character on screen and how he perceives the female character. The second is the perspective of the spectator as they see the female character on screen. The third "look" joins the first two looks together: it is the male audience member's perspective of the male character in the film. This third perspective allows the male audience to take the female character as his own personal sex object because he can relate himself, through looking, to the male character in the film
However the video 'every time we touch' by Britney Spears can be argued that it goes against Laura Mulvey's theory, instead of being sexually objectified we see Britney in a different light, innocent, sweet and heavenly. In this video she is not sexually objectified yet the performance tells a heart- rending story of Britney committing suicide in the bath. Yet it could be argued that this was done simply to match the story line of the lyrics. In contrast to being upbeat the song has a depressive beat as well as lyrics therefore this the video that would ideally link in with this song.
In conclusion: Goodwin and Mulvey's theories do make sense and therefore can be applied to music videos, yet this is to a certain extent as it is visible that representation of females in a sexual way is extremely common and therefore supports their theories, however it is clear that men can also be used to display the idea of sexual pleasure, take the video 'Like I love you' by Justin Timberlake which presents Justin as being the centre of attention, the one who wants to get the girls yet struggles to, in certain cases it is the male persona that steals the attention of the camera and therefore we can not apply this to Goodwin and Mulvey's theory.
Both voyeurism and the notion of looking within all music videos nowadays and it is how artists sell their music using the idea of 'sex appeal'. This idea is mainly aimed at males where in which females within the music video act extremely seductively using their body language and facial expressions. The clothes worn by women is also of a sexual nature things such as bikinis and mini skirts and shorts are extremely common and this is done to keep the audience glued to the screen. Camera angles such as low angle shots and extreme close ups are used in order to emphasise the actresses best features which in music videos will commonly be face, breasts, midriff, bottom and legs. This is evident in the music video 'satisfaction' by Benny Benassi. The constant close ups on the the body and face as well as the use of both direct and indirect address are used to create a feeling of voyeurism. Within this music video there are a lot of jump cuts on different body parts. Not only does this go with the beat of the music but it is also used in sexual ways, demonstrating legs, bum, breasts and face. As well as this in male performance videos voyeurism is widely used, this is done to give status to the male performers demonstrating that they don't need to make much of an effort in order to get Girls but in fact they come to them. We can clearly see this within the music video 'hot in here' by Nelly despite his effortless traits he still manages to lure all the Girls in. This shows us the artists lifestyle of luxury, with everything they want which is exactly what teenagers aspire to be like, the girls within this video are used to flatter Nelly's ego this is done using closeups presenting girls facial expressions which are always content, and happy exposing to the audience that the artist is 'everything they want' flattering the artists ego.
Feminist film theorist, Laura Mulvey wrote the essay visual pleasure and Narrative Cinema' Mulvey identifies three "looks" or perspectives that occur in film which serve to sexually objectify women. The first is the perspective of the male character on screen and how he perceives the female character. The second is the perspective of the spectator as they see the female character on screen. The third "look" joins the first two looks together: it is the male audience member's perspective of the male character in the film. This third perspective allows the male audience to take the female character as his own personal sex object because he can relate himself, through looking, to the male character in the film
However the video 'every time we touch' by Britney Spears can be argued that it goes against Laura Mulvey's theory, instead of being sexually objectified we see Britney in a different light, innocent, sweet and heavenly. In this video she is not sexually objectified yet the performance tells a heart- rending story of Britney committing suicide in the bath. Yet it could be argued that this was done simply to match the story line of the lyrics. In contrast to being upbeat the song has a depressive beat as well as lyrics therefore this the video that would ideally link in with this song.
In conclusion: Goodwin and Mulvey's theories do make sense and therefore can be applied to music videos, yet this is to a certain extent as it is visible that representation of females in a sexual way is extremely common and therefore supports their theories, however it is clear that men can also be used to display the idea of sexual pleasure, take the video 'Like I love you' by Justin Timberlake which presents Justin as being the centre of attention, the one who wants to get the girls yet struggles to, in certain cases it is the male persona that steals the attention of the camera and therefore we can not apply this to Goodwin and Mulvey's theory.
Tuesday, 18 October 2011
Little Red Riding hood second task
Our second task was to take half the images off to demonstrate that even though these images were taken off and the narrtive didn't tell a complete story the music video was still able to proceed.
Little Red Riding hood
We were set the task to create a storyboard for Little Red Riding hood. The aim was to make it suitable for a music video but disjointed and different, with a weird story, weird shots and weird edits. The aim was to make it weird! In doing this we decided that there should be a lot of jump cuts to go with the out of this world narrative. Our story board included three characters:
- Little Red Riding hood
- Nanny
- The wolf
Monday, 10 October 2011
Voyeurism analysis
These videos all share one thing in common, the main focus in on chests, midriff, bottom and legs and when there is a close up on the faces the expressions tend to look orgasmic. Music videos is all about exploiting woman.
Tuesday, 27 September 2011
Friday, 19 August 2011
Preliminary task- Music video end credits
We have learnt a lot from making this prelimiary task. Firstly, I have learnt that it is crucial to both use a tripod and make sure to plan your music video before making it.
Monday, 3 January 2011
About me
Hello, I'm Sonia and from now on this is what I will be blogging from. I am currently doing A2 media and really want to pursuit it at University because I find it really different to all the others subjects out there, the fact that we are surrounded by media, and live in a world in my opinion which is 'ruled' by media has lured me in to wanting to read the subject.Anyway, enough of that my idea of a music video is to be different, interesting, something you can watch over again and again and never get bored of! Yes, I know it will be hard work to do and get right, however I believe in the quote 'anything is possible' and therefore with a lot of hard work and the right attitude and motivation levels, I believe my group and I will complete this task with flying colours!
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