Media Planning day two

Today we decided upon the narrative of our song. We came to a conclusion that we want to include both performance and narrative because it would suit the song, as well as this we also decided the stereotype of people that we want in our music video which is indie type as our song is based around the indie genre. As well as this I emailed bombay bicycle club to see whether we can use there song and am waiting upon a reply. Niki and I also listened to the song lyrics a numerous number of times and analysed the lyrics. We did this in our own space and with headphones so that we had fresh ideas coming through and we then compared each others idea, combining the two and bringing out the best in both.

Media planning day one:

Today we were set the task of deciding upon our song for our music video we came up with many ideas such as the bands:

The weeknd- trust issues       
The Cab- angel with a shotgun
Bombay bicycle club- Always like this
Nneka- Heartbeat dubstep remix 

After thoroughly considering all of the pros and cons to doing each song we came to a conclusion that the song which we should do is Bombay Bicycle club- Always like this and this is because we liked the beat of the song, the tempo and rhythm as well as this we liked the fact that the song wasn't really known therefore in doing a music video to accompanying this song means that no one would have any expectations to how it should look and as well as this we have nothing to compare it to, as obviously we don't have advanced editing programmes that famous artists do, therefore our video won't be able to be as professional looking as some on MTV for example. Even though final cut express is a brilliant programme it still doesn't live up to the standards of the professionals.

Music video questions

1) Do music videos allow for meaning to be fixed? 

Personally I have mixed feelings regarding this question on one hand I do believe that music videos do allow meaning to be fixed, the reason for this is the fact that music videos are a crucial element in portraying the songs narrative. Without them we may interpret a different idea of what the song is actually trying to illustrate. However, on the other hand it could be argued that everybody is different and therefore meaning can vary from one person to another. Especially if the song has a narrative which is unclear and doesn't follow the lyrics of the song.


2) How far is a brand responsible for their 'brand'/their artistic identity?

 Artists in my opinion are very much shaped in to a completely different, transformed person post gaining the fame factor.  I believe that when the artist/artists first enter their career they are like every other middle class person roaming this earth, however once entering 'the hall of fame' it is clear to see that things change for many artists. A clear example of this is Jessie J before entering her career she looked like a natural looking, pretty girl and once famous her looks had completely changed. Yet, this is because artists can afford to do so, everyone wants to look the best, and have the most eye catching look therefore they do some bizarre things and have bizarre looks because they can.  Below are a few examples:   

This picture clearly illustrates the start Jessie J's career where in which like I mentioned above she looks like a normal teenager trying to pursuit her career. A few years on Jessie J looks transformed from head to toe. Her look is much more eye catching and this could be due to her brand identity. She wants to exposed as a fun person and personally I believe she looks much more fun in the second picture and as well as this she will get many more fans now than what she would have when she first started due to her striking look.

 
Lady Gaga, to me is who I believe to have had the biggest transformation. Her out of this world outfits and completely different look makes her distinctive from all other artists.

Critical reception of Gaga's music, fashion sense and persona are mixed. Her status as a role model, trailblazer and fashion icon is by turns affirmed and denied. Gaga's albums have received mostly positive reviews,with critics pointing out her unique place in pop music, the need for new movements in popular culture, the attention Gaga brings to important social issues, and the inherently subjective nature of her art. Her role as a self-esteem booster for her fans is also lauded, as is her role in breathing life into the fashion industry.












However, there are some artists that despite turning famous, having the money to change and have a dramatic, quirky look they still remain the same, this is mainly the male artists and this could be down to the fact that men don't need to look so different and have an individual look due to the fact that they don't wear makeup and hence remain normal looking as they don't have the opportunity to work with with their appearance as much as females:

3) What effect does knowing visual images are 'polysemic' have?

The word polysemic is defined as something that can express two or more meanings. The fact that we know visual images are polysemic means that people can make their own interpretations of these images or can in fact confuse the audience, so it makes them think hard about the true meaning of the images. The effect polysemic images have may be that audiences watch the video more than once as they get a different meaning each time. The video may also be spoken between people as different audiences are getting their own interpretations of the video, which helps to sell the artist and the image they are portraying.

4) What role does Album Art have in contributing to the star's identity?

5) How far does Album Art provide a frame of reference for interpretation?

Bombay Bicycle club

 

  BOMBAY BICYCLE CLUB

Bombay Bicycle Club are a British indie rock and folk band from Crouch End, London. The band comprises: Jack Steadman (lead vocals, guitar), Jamie MacColl (guitar), Ed Nash (bass) and Suren de Saram (drums).
The band were asked to play the opening performance of 2006's V Festival after winning Channel 4's "Road to V" competition. Following the release of two EPs and their debut single "Evening/Morning", the band recorded their debut album, I Had the Blues But I Shook Them Loose. The album was released on 6 July 2009.

 Beginnings
Steadman, MacColl, Roberts and de Saram were 15 when they started playing under the name The Canals and switched between various aliases until they picked Bombay Bicycle Club, named after a chain of Indian restaurants in London. The line-up changed regularly until summer 2006, when Nash joined the band. They played gigs at school and at small London venues such as The Old Blue Last, Lark in the Park and Jacksons Lane.
The band were entered into Virgin Mobile's "Road to V" competition on Channel 4 in 2006. They were announced as one of two winners of the competition on 16 August 2006, beating competition from fellow London band - and favourites to win the competition - The Holloways in the final round of fourteen bands^. Previous participants include The Young Knives, who were winners of the inaugural competition one year before. They were given the opening slot of the 2006 V Festival, playing on the Channel 4 Stage in Chelmsford on 19 August, before opening the Staffordshire site the following day.

Progression

On 16 May 2007, NME published an article naming Bombay Bicycle Club "...the hottest band to come from North London for quite some time".Bombay Bicycle Club released their debut EP, The Boy I Used to Be, on 12 February 2007. The band released it on their own independent record label, Mmm... Records. The EP was produced by Jim Abbiss at his own personal request, and was recorded and mixed by Ewan Davies at Lincolnshire's Chapel Studios. To support the release of the EP they played a headline show at the Dingwalls in Camden as well as supporting fellow "Road to V" winners The Young Knives across some of their UK Tour.The band also played the Carling Stage at Reading and Leeds Festivals in 2007.
The bands second EP, How We Are, was released on 22 October 2007, again through Mmm... Records.The EP was produced by Jim Abbiss and was recorded and mixed by Richard Wilkinson at Konk Studios. The band headlined their first UK tour in support of this release and the EP debuted at #2 on the UK Indie Singles Chart 5 November 2007.
At the beginning of 2008, Bombay Bicycle Club appeared at the third annual Artrocker Festival, the Camden Crawl, and The Great Escape Festival in Brighton. The band also played the Shockwaves NME Awards Show at London's KOKO where they were main support for The Hold Steady.