Personally I have mixed feelings regarding this question on one hand I do believe that music videos do allow meaning to be fixed, the reason for this is the fact that music videos are a crucial element in portraying the songs narrative. Without them we may interpret a different idea of what the song is actually trying to illustrate. However, on the other hand it could be argued that everybody is different and therefore meaning can vary from one person to another. Especially if the song has a narrative which is unclear and doesn't follow the lyrics of the song.
2) How far is a brand responsible for their 'brand'/their artistic identity?
Artists in my opinion are very much shaped in to a completely different, transformed person post gaining the fame factor. I believe that when the artist/artists first enter their career they are like every other middle class person roaming this earth, however once entering 'the hall of fame' it is clear to see that things change for many artists. A clear example of this is Jessie J before entering her career she looked like a natural looking, pretty girl and once famous her looks had completely changed. Yet, this is because artists can afford to do so, everyone wants to look the best, and have the most eye catching look therefore they do some bizarre things and have bizarre looks because they can. Below are a few examples:
This picture clearly illustrates the start Jessie J's career where in which like I mentioned above she looks like a normal teenager trying to pursuit her career. A few years on Jessie J looks transformed from head to toe. Her look is much more eye catching and this could be due to her brand identity. She wants to exposed as a fun person and personally I believe she looks much more fun in the second picture and as well as this she will get many more fans now than what she would have when she first started due to her striking look.
Lady Gaga, to me is who I believe to have had the biggest transformation. Her out of this world outfits and completely different look makes her distinctive from all other artists.
Critical reception of Gaga's music, fashion sense and persona are mixed. Her status as a role model, trailblazer and fashion icon is by turns affirmed and denied. Gaga's albums have received mostly positive reviews,with critics pointing out her unique place in pop music, the need for new movements in popular culture, the attention Gaga brings to important social issues, and the inherently subjective nature of her art. Her role as a self-esteem booster for her fans is also lauded, as is her role in breathing life into the fashion industry.However, there are some artists that despite turning famous, having the money to change and have a dramatic, quirky look they still remain the same, this is mainly the male artists and this could be down to the fact that men don't need to look so different and have an individual look due to the fact that they don't wear makeup and hence remain normal looking as they don't have the opportunity to work with with their appearance as much as females:
3) What effect does knowing visual images are 'polysemic' have?
The word polysemic is defined as something that can express two or more meanings. The fact that we know visual images are polysemic means that people can make their own interpretations of these images or can in fact confuse the audience, so it makes them think hard about the true meaning of the images. The effect polysemic images have may be that audiences watch the video more than once as they get a different meaning each time. The video may also be spoken between people as different audiences are getting their own interpretations of the video, which helps to sell the artist and the image they are portraying.
4) What role does Album Art have in contributing to the star's identity?
5) How far does Album Art provide a frame of reference for interpretation?
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