Friday, 21 October 2011

Case study of a music producer

Martin Karl Sandberg, known professionally as Max Martin, (born 26 February 1971) is a Swedish music producer and songwriter. Raised in Stenhamra, a suburb of Stockholm, Sweden, he broke through as a producer and songwriter in the mid to late 1990s after crafting a string of hits for pop artists like the Backstreet Boys, Britney Spears, *NSYNC and Robyn. Some of his earlier hits include "I Want It That Way", "...Baby One More Time", "Larger Than Life", "Show Me the Meaning of Being Lonely", "Oops!...I Did It Again", "Everybody (Backstreet's Back)", "That's the Way It Is", and "It's My Life".

His trademark during the second half of the 1990s and the early 2000s was a danceable, keyboard-laden pop sound that blended music styles such as funk, heavy metal and europop. However, with Kelly Clarkson's 2004 and 2005 hits "Since U Been Gone" and "Behind These Hazel Eyes", Martin stepped back into the spotlight after reinventing himself with a heavier, rock-tinged sound.

Since 2008, he has written and co-written more than 11 number-one hits, including "So What" and "Raise Your Glass" by Pink, "Hot n Cold", "I Kissed a Girl", "E.T.", "Teenage Dream", "California Gurls", and "Last Friday Night (T.G.I.F.)", by Katy Perry, "My Life Would Suck Without You" by Kelly Clarkson, and "If U Seek Amy", "3" by Britney Spears. Since 2010, he has co-written 10 top-10 singles, including "Dynamite" by Taio Cruz, "DJ Got Us Fallin' in Love" by Usher, "Whataya Want From Me" by Adam Lambert, "Raise Your Glass" and "F**kin' Perfect" by Pink, "What The Hell" by Avril Lavigne and "Hold It Against Me", '"Till the World Ends" and "I Wanna Go" by Britney Spears.

Below is an example of a music video he has produced 

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